Anne Mueller
I’m Anne, I like in Brooklyn, NY! I have over a decade of marketing experience, with the lion share of my time spent at Airbnb followed by Patreon. I specialize in building brands through integrated and innovative marketing . I’m interested in companies that align with my values and possess a penchant for addressing challenges with strategic creativity. My professional journey spans from early-stage startups to IPOs, where I excel in constructing and leading cross-functional teams.
A glimpse into my personal profile:
- Enneagram: 3,7
- True Colors Personality: Green, Yellow
- Astrological sign: Leo
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Email: annemueller90@gmail
LinkedIn
Please do no share as some content is only meant for internal usage.
PATREON ACTIVATION SERIES
In support of Patreon’s rebrand, I led an effort to bring the brand’s new vision to life by galvanizing creators and attracting new creators to the platform. We set out to champion creator made culture through meaningful marketing that generates outsized earned media coverage. This included creative strategy, connections framework and 3 concepts that have yet to launch, more details available upon request.
2023
PATREON BRAND BOOK
On the road to Patreon’s rebrand, I led a grassroots brand strategy reimagining the brand’s identity with the executive team. This included developing positioning, vision, message frameworks, visual guidelines, and tone of voice. The brand book was part of a broader internal operations initiative to centralize information and bring more consistency to how the brand manifests externally.
2022 - 2023
AIRBNB “MADE POSSIBLE BY HOSTS”
Airbnb's inaugural global campaign following IPO marked a significant milestone repositioning the platform’s offering for guests. As a Marketing Manager on the Integrated Campaign team, I formulated the brand activation strategy, oversaw above the line media planning for North America, and orchestrated social activations to amplify the campaign's reach, and led social listening and reporting.
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Due to licensing original ads have been taken down by Airbnb
Jan 2021
AIRBNB “ONLY ON AIRBNB”
Airbnb’s activation series “Only On” showcased exclusive destinations and gave travelers unprecedented access. Each campaign generated impressions and conversation while creating positive news cycles for the brand.
As the Americas Marketing Lead, I oversaw annual planning for North America and partnered closley with PR and Creative to plan and execute individual campaigns. In addition to strategy, I led campaigns, a holiday activation with FAO Schwarz, to generate earned media and good will with the city by offering one family the opportunity to spend the night at the iconic toy store.
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2019-2020
AIRBNB IPO
Led community workstream to spotlight host stories in IPO deliverables, inclusive of the S1, launch video, and internal communications. I worked closely with a vetting agency and oversaw a cross-functional team to source, research and interview hosts that represented Airbnb’s values and unique hospitality,
2020
AIRBNB x NATIONAL PARKS FOUNDATION
Following the pandemic Airbnb launched “Go Near” to focus on nearby travel. I led the DMO workstream and partnership with National Parks Foundation to promote lesser traveled parks. The integrated capaign leaned on product and content marketing to reach travelers resulting in high owned channel engagement and regional press coverage.
Read more2020
AIRBNB FAMILY CAMPAIGN
A global integrated campaign to expand Airbnb’s audience and introduce families to Airbnb. As a marketing manager I led the brand activation strategy, content and influencer workstreams to engage with families across social media with innovative brand moments. Resulting in an expanded social following and above average engagement across channels.
2016-2017